The Power of Why
Rs. 299.00
From Ideas To Iconic Brands
Rs. 399.00
Description
The stories are arranged into sections covering brand origins, brand naming and identity, marketing strategy, communication, innovation, repositioning and renovation, with a moral at the end of every story. For each story, the author has drawn a marketing principle that can be applied to many brand and marketing challenges businesses face today. Packed with compelling anecdotes illustrating how to gain increased visibility, cultivate a loyal following and establish a reputation of being the best in the market, this book provides the reader with a fully-equipped toolbox for building a winning brand!
About this book
- Publisher
- Jaico
- ISBN / product code
- 9789386867896
- Dimensions
- 20.3 x 25.4 x 4.7 cm
- Printed pages
- 335
- Format
- Paperback
- Year of publication
- 2018
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