Global : Vision. Passion. Action
Rs. 79.00
Media : Issues and Reviews
Rs. 35.00
Description
In today's media scenario, the age long cherished values of society are gradually being replaced by a new set of commercial values through media. The media images are carefully crafted to suit the interests of the dominant class of the new economic world order and the popular taste of the mass. The market values are indoctrinated in the minds of the audiences. In another perspective, it is a cultural invasion that is waged against the societies like ours to root out basic ethical values, endorsing market ideology. The viewers, though apparently seem to be passive spectators, imbibe the values projected in media and take them as gospel truth.
About this book
- Publisher
- Vaigarai Book
- ISBN / product code
- 9789381597835
- Dimensions
- 21.2 X 13.8 X 0.5 CM
- Printed pages
- 63
- Format
- Paperback
- Year of publication
- 2014
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