From Ideas To Iconic Brands
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The stories are arranged into sections covering brand origins, brand naming and identity, marketing strategy, communication, innovation, repositioning and renovation, with a moral at the end of every story. For each story, the author has drawn a marketing principle that can be applied to many brand and marketing challenges businesses face today. Packed with compelling anecdotes illustrating how to gain increased visibility, cultivate a loyal following and establish a reputation of being the best in the market, this book provides the reader with a fully-equipped toolbox for building a winning brand!
Isbn / Product Code - 9789386867896
Dimensions - 20.3 x 25.4 x 4.7 cm
Printed Pages - 335
Format - Paperback
Year Of Publication - 2018
Publisher - Jaico
Author - Giles Lury